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ROUTE 66 RENDEZVOUS
MEDIA KIT TAKES TOP HONOR

The Art Institute of California – Inland Empire Recognized

San Bernardino, CA (April 1, 2009) - The 19th Annual Stater Bros. Route 66 Rendezvous Media Kit took first place in the Media/Press Kit category over $150,001 at the 15th Annual Calfest Convention held at the Crowne Plaza Anaheim Resort. Judges evaluated entries on substance, originality, style, concept, copy, graphics and production. 

The San Bernardino Convention & Visitors Bureau (SBCVB) teamed together with the Art Institute of California – Inland Empire to design the 2008 Media Kit. “This was a great partnership,” stated Karen Blanco, communications director for the SBCVB.  “Working with the Art Institute, we were able to create a very professional media kit utilizing the student’s creativity and graphic capabilities while giving the student on-the-job experience and an opportunity to add to her portfolio.”   

Karena Pavon was assigned to the SBCVB for her six-month senior project for the Art Institute.  During her assignment she created multiple collateral pieces for the Route 66 Rendezvous, the largest cruisin’ classic car show in California which is held each year during the third week of September. “It was literally a win-win all the way around,” said Blanco.  

Wayne Austin, president & CEO of the SBCVB and Blanco presented the 1st place plaque to Karena at the Art Institute on Monday, March 30 with applause from staff and students.  Insert QUOTE from someone at Art Institute, president, or Karena’s professor? 

CalFest encompasses the California and Nevada festival & event industry.  It fosters and supports the arts, cultural heritage, community recognition, sports, recreation and tourism while recognizing and rewarding professionalism. 

The San Bernardino Convention & Visitors Bureau (SBCVB), producers of the Route 66 Rendezvous®, is a private, non-profit corporation providing destination sales and marketing services for the city of San Bernardino. As a sales and marketing organization, the main objective of the San Bernardino CVB is to promote and market the San Bernardino area as a visitor destination and meeting site.  For more information go to www.route-66.org.

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